- Jaguar Land Rover has announced that it will fully electrify its cars by 2025, reaching the point where it will only sell EVs by 2030.
- The company also said that it would bring electric Land Rover SUVs from three lineups such as Range Rover, Discovery, and Defender.
- The first Land Rover EV is expected to break cover in 2024, while the company clarified that it is canceling the electric version of the Jaguar XJ.
Jaguar Land Rover has announced a new strategy that will fully electrify its cars by 2025. The company calls this strategy “Reimagine,” which briefly details Jaguar and Land Rover’s path towards rapid electrification.
The company said the following in a statement:
“By the middle of the decade, Jaguar will have undergone a renaissance to emerge as a pure electric luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. Jaguar will exist to make life extraordinary by creating dramatically beautiful automotive experiences that leave its customers feeling unique and rewarded. Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the lineup, as the brand looks to realize its unique potential.”
This also brings bad news for the company’s highly anticipated electric alternative of the Jaguar XJ, which has been scrapped altogether.
As for vehicles sold under Land Rover, the company said it would bring six luxury pure electric variants over the next five years, with the first set to arrive in 2024.
“In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery, and Defender. The first all-electric variant will arrive in 2024,” the company said.
Diving more into the details, Jaguar expects to make its fleet all-electric by 2025, whereas 100% of all Jaguar cars sold by 2030 will be EVs, the automaker mentioned. Jaguar also plans to become a net-zero carbon business by the year 2039. These ideas were outlined by Jaguar Land Rover CEO, Thierry Bolloré.
The British manufacturer’s announcement also highlights some of the other key goals for the company, including the development of clean-hydrogen fuel-cell power to meet future demand while also collaborating with fellow industry leaders.