- GM has shown off a new concept for an electric crossover version of the Buick Electra at an event in China.
- GM said that the Electra will feature the company’s Ultium battery and that it will run for 410 miles on a single charge.
- There’s no precise word on the commercial release of the vehicle, but it’s clear that this model will be targeting the high-end segment.
GM has provided some exciting news as it unveiled the new Buick Electra electric crossover concept which will be built using the company’s Ultium battery. The company also promises a range of 660 km (410 miles) on a single charge. The original Buick Electra was a luxury vehicle, and it’s clear that the company wants to reimagine that model with a completely new look.
Executive Vice President of SAIC-GM, Sam Basile said – “Today, Buick’s innovative thinking and imagination of future intelligent mobility have reached the next level with the Electra. I am confident that the aesthetics and technology innovations reflected on the Electra will ultimately help reset consumers’ expectations, just as all previous Buick concepts have done.“
Although the concept was unveiled in China, the company has mentioned that this is a global concept, hinting that it may not be limited to a particular region or continent. Although the concept photos look quite promising, it’s important to remember that the end product may look completely different.
In addition to providing details on the electric range of this concept, GM also mentioned that this vehicle will have a 435 kW powertrain, which should put this among some of the high-end EVs available in the market today. Unfortunately, the company couldn’t provide a timeline for the Buick Electra EV’s official release in the marketplace.
Though Buick has seen a new lease of life in regions like China, it has struggled to sustain itself in the U.S. with losses reported across all quarters this year. Automakers have struggled for the most part in 2023 owing to the coronavirus related restrictions. However, the EV industry is expected to pick up pace in 2023 with manufacturers like Tesla, Rivian, Volkswagen, and others leading the charge.