The recovering crypto prices have brought investors and traders back to the crypto space. Not only that, but it appears that more people than ever are developing an interest in cryptocurrencies, and Bitcoin (BTC), in particular.
In fact, according to Google Trends, the word ‘Bitcoin’ is currently among the most popular search terms in the entire world. In the last several years, there were quite a few search terms that held constant popularity, being searched by users worldwide. Bitcoin has now outperformed them all. Not only that, but Google Trends also shows how cryptocurrency culture is developing. One example of this is the fact that the preferred search term is ‘crypto,’ instead of ‘cryptocurrency.’
Bitcoin takes the lead on Google Trends
Google is the most popular search engine around the world, and thanks to its Google Trends, analysts have an excellent tool that allows them to compare which phrases are the most searched at any given time. This helps determine what the current trends are, as well as what people wish to know more about. Currently, that appears to be Bitcoin.
ConsenSys, a blockchain software company focused on Ethereum, recently released a post about this, saying that BTC has outperformed some of the most popular search terms that have been dominating Google Trends for years. So far, one of the top-searched terms was ‘Donald Trump,’ which is hardly surprising, given that he is the president of one of the world’s most powerful nations.
However, in the last year, Bitcoin has been catching up, and even fighting ‘Donald Trump,’ trying to become the new most dominant term. This is also not that surprising, especially since the prices have been seeing major recovery in the last six months. Even those outside of the crypto community tends to hear of it, thanks to the media, which inspires them to go to Google and try to search for more information on their own.
The term ‘Donald Trump’ still dominates in the majority of the world, including the Americas, Europe, and Australia. However, the situation is a lot different in Asia, where Bitcoin has already outperformed Trump. Analysts also wanted to see how other popular terms perform against Bitcoin, so they tested words such as ‘Tesla,’ and ‘Kim Kardashian.’
Interestingly enough, the term ‘Tesla’ managed to outperform Bitcoin in the last twelve months, at least when it comes to average searches. At the moment, the two are pretty much equally popular. As for ‘Kim Kardashian,’ the term has seen a surge in the last several months. However, this was not enough to beat Bitcoin, and BTC searches skyrocketed as soon as the price started picking up.
Other interesting discoveries
While Bitcoin’s dominance on Google Trends is an extremely interesting process to follow, ConsenSys was also interested in other coins’ performance, particularly in Ethereum. The firm compared it to terms such as ‘Jeff Bezos,’ ‘climate change,’ and ‘Lionel Messi.’ Out of the three, Ethereum only outperformed the famous football star, which is not that surprising, as the season is coming to a close, and football is going into hibernation until the next season in 2020.
ConsenSys also decided to check out the numbers of other cryptocurrency related terms, which led to additional interesting discoveries. For example, comparing the terms ‘crypto’ and ‘cryptocurrency,’ the company actually found that ‘crypto’ is a lot more popular.
That’s not to say that ‘cryptocurrency’ is not being searched at all, however. In fact, there are several nations where this term is seeing more popularity than ‘crypto,’ at least for now. Those include Kenya, Malaysia, Nigeria, and India, among others. This might mean that most people think of digital currencies as ‘cryptos,’ or maybe they just can’t be bothered to type in the full term. One way or the other, the fact that ‘crypto’ is being Googled more will likely lead to the term dominating the industry in the long term.